Advertising Policy

ORLive, Inc. currently accepts advertisements on, and an overview of our policy is provided here.

Our advertising policies are as follows:

  • We will clearly distinguish advertising from health information content, using identifying words, design, or placement. We will design to avoid confusion between advertising and health information content.
  • It is the responsibility of the advertiser to comply with the laws and regulations of the United States of America, the country in which the site is based. This includes pharmaceutical advertising to physicians that must be in compliance with FDA guidelines for Direct to Physician (DTP) advertising. In addition, CME programs must be labeled in accordance with the guidelines of the Accrediting Council for Continuing Medical Education (ACCME) and any other relevant accrediting bodies. We reserve the right to review all Advertising for compliance with applicable laws and regulations and, if we become aware of any breach or potential breach of any applicable law or regulation or of these guidelines, we may remove the advertising.
  • We will have sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with advertising on We may change this policy at any time in its sole discretion by posting a revised policy to
  • Under no circumstances will our acceptance of an advertisement be considered an endorsement of the product(s) and/or service(s) advertised or the company that manufactures, distributed, or promotes such product(s) and/or service(s).
  • We reserve the right to reject, cancel, or remove at any time any advertising from for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any advertising, together with an explanation following the rejection, cancellation, or removal. We will not accept advertising that, in our opinion, makes unsubstantiated claims of therapeutic benefit for particular products or contains false or misleading information. In addition, we will not accept advertising that, in our opinion, is not factually accurate and in good taste.
  • We will not permit at any time the placement of any advertising for illegal or objectionable products. Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or handicap. Advertising must not be related to any of the following: alcohol, firearms, ammunition, fireworks, gambling, pornography, or tobacco.
  • Advertisers must respect the terms of our privacy policy, and may not attempt to individually identify any users of or obtain inappropriate access through other technological means to personally identifiable information.
  • Advertisers will not influence the way any search results for specific information by keyword or topic are displayed on We will post all of the variables used to determine relevance ranking and the order of search results presented to users. We reserves the right to feature original ORLive material or content within search results, and any such hierarchy of search results will be free of any influence from advertisers. However, we will target advertising or sponsored health information content to users based on information about them or their use of, including searches they conduct. In addition, we provide a separate area on the search results page in which sponsors and advertisers may purchase space to list their content or advertising.
  • No advertising shall be permitted which may injure the good name or reputation of OR-Live, Inc. or

A detailed media guide for accepting advertisements and Medical Device and Pharmaceutical Advertising Sponsorships for 2010 is now available upon request.

Please direct all inquiries and comments to:

Todd Leddy